MOERIS - 18К GOLD - 1950s

Case Width: 38.5 mm (without crown)

Lug to Lug: 45 mm

Between Lugs: 20 mm

Thickness: 11 mm

The history of the Moeris brand is a prime example of engineering ingenuity and unwavering Swiss quality, dating back to 1893 in the town of Saint-Imier. Founded by the talented watchmaker Fritz Moeri and his partner Albert Jeanneret, the manufacture was originally named "Moeri & Jeanneret" before the world came to know the concise and resonant name, Moeris. The company quickly gained fame as a producer of "everlasting movements," earning prestigious awards at exhibitions in Milan and Bern as early as the turn of the 20th century.

A special chapter in the brand's chronicles belongs to the 1930s and 1940s, when Moeris became a key supplier for the British Army, proving the durability of its calibers under the harshest conditions. The post-war era marked a golden age of refined classics, during which factory engineers introduced unique patented solutions and micro-regulators to achieve chronometric precision. In the 1970s, the Moeris legacy became part of the Tissot giant - but for connoisseurs, this brand remains a symbol of an honest manufacture that created in-house movements rather than simply assembling watches from third-party parts.